Case Study

Chevron Texaco North American Marketing ConventionContent Development

Chevron Texaco hosts a biennial convention that acts as an educational and recognition conference for its 1200+ gas station and convenience store owners.  Echo Experiential Marketing was hired in 2009 to aid in the development and execution of the conference’s educational curriculum.

Echo  developed a curriculum encompassing external and internal keynote speakers, plenary/breakout sessions and learning tracks catering to current industry events, customer service and business management.  The entire curriculum and all speeches were filtered through Chevron’s compliance group insuring Chevron’s brand integrity and alignment with key corporate messaging.  By working closely with Chevron’s learning team, Echo also provided pre-convention support and training for the speakers helping them with delivery and honing of their public speaking skills.

To date, Echo Experiential Marketing has organized more than 24 learning sessions for Chevron Texaco.

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Arlene Courtney
Event and Trade Show Manager
Hewlett Packard Company

“Echo Experiential Marketing has been our research partner for the past three years to create strategy for our event participation.  Their thorough evaluation of the event landscape in our identified research sectors has allowed us to make highly-informed decisions about which events we target.  From this analysis we’re able to go into these events knowing which target audiences we’ll reach, how much exposure we’ll gain, and how it will impact our event budget”.

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