Case Study

Chevron Texaco North American Marketing ConventionContent Development

Chevron Texaco hosts a biennial convention that acts as an educational and recognition conference for its 1200+ gas station and convenience store owners.  Echo Experiential Marketing was hired in 2009 to aid in the development and execution of the conference’s educational curriculum.

Echo  developed a curriculum encompassing external and internal keynote speakers, plenary/breakout sessions and learning tracks catering to current industry events, customer service and business management.  The entire curriculum and all speeches were filtered through Chevron’s compliance group insuring Chevron’s brand integrity and alignment with key corporate messaging.  By working closely with Chevron’s learning team, Echo also provided pre-convention support and training for the speakers helping them with delivery and honing of their public speaking skills.

To date, Echo Experiential Marketing has organized more than 24 learning sessions for Chevron Texaco.

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Joe Barrett
Managing Director and CEO
Sandbox Studios

“Echo was able to create a concise and executable strategy for us to gain visibility for Sandbox’s services and elevate our industry image through event participation.  They worked with a targeted event organizer in our industry to build a panel where we were able to showcase our solutions side-by-side with our clients.  This format was ideal for reinforcing our credibility as a trusted partner and solution provider in front of an audience of potential clients.  We couldn’t have been happier with the results and the industry relationships we were able to forge as a result of Echo’s work”.

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