Case Study

Hewlett PackardEvent Strategy

Echo Experiential Marketing has supported Hewlett Packard’s Mobility Solutions Group with its thought leadership positioning, pipeline acceleration and sales lead development since 2008  This included determining where HP could exhibit their products and services, identifying key opportunities to speak to their target audience, and making recommendations on when and where to invest in event sponsorship. Once the event had been chosen, Echo strategized how to best leverage the sponsorship or marketing budget allocated. Examples include, but are not limited to, recommendations for booth location and size on the trade show floor, HP brand exposure inside the venue as well as on any trade show collateral materials, hosting off-site hospitality events and any additional details relating to the participation plans of the trade show or event.

Hewlett Packard’s Mobility Solutions Group  has seen an increase in attendees’ willingness to purchase HP products by more than 7% over the industry average and an increase in attendees’ perception that “HP is a company that I want to do business with” by 17%  as a result of visiting the HP exhibit and interacting with the brand. More importantly, Echo has turned HP’s event participation into one of its most influential marketing components in driving sales leads and accelerating the sales cycle for HP buyers.

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Joe Barrett
Managing Director and CEO
Sandbox Studios

“Echo was able to create a concise and executable strategy for us to gain visibility for Sandbox’s services and elevate our industry image through event participation.  They worked with a targeted event organizer in our industry to build a panel where we were able to showcase our solutions side-by-side with our clients.  This format was ideal for reinforcing our credibility as a trusted partner and solution provider in front of an audience of potential clients.  We couldn’t have been happier with the results and the industry relationships we were able to forge as a result of Echo’s work”.

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