Case Study

IntelSpeaker Strategy

Intel’s challenge for Echo Experiential Marketing was to place key Intel executives at c-level speaking engagements worldwide to achieve the marketing goals of both the corporation as well as their individual business units.

Knowing that trade shows and conferences were a large part of Intel’s marketing mix, Echo Experiential Marketing understood that it was critical for Intel to communicate its advantages and key points of differentiation to the right audiences in the most effective and efficient manners possible.

Echo Experiential Marketing surveyed available speaking engagements worldwide focusing specifically on the event’s content, audience demographics, competitive presence and press attendance.  More importantly, Echo determined where strategic opportunities occurred within these events in order for these c-level executives to touch, feel and demo a variety of Intel products. Opportunities took the form of stand-and-deliver sessions and peer-to-peer discussions. Echo worked closely with Intel to review and prioritize the most strategic target audiences based on the objectives given.

This approach allowed Intel to be present at events that closely aligned with the educational needs of the IT decision maker, but also increased and diversified Intel’s portfolio of events, ultimately, casting a wider net to their target audiences.

Echo Experiential Marketing has worked with Intel since 2008 and continues to place their c-level executives at events such as the Aspen Ideas Festival, Web 2.0 Summit, and ITU Telecom World.

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Intel

Intel’s challenge for Echo Experiential Marketing was to place key Intel executives at c-level speaking engagements worldwide to achieve the marketing goals of both the corporation and their individual business units.

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Testimonials

Arlene Courtney
Event and Trade Show Manager
Hewlett Packard Company

“Echo Experiential Marketing has been our research partner for the past three years to create strategy for our event participation.  Their thorough evaluation of the event landscape in our identified research sectors has allowed us to make highly-informed decisions about which events we target.  From this analysis we’re able to go into these events knowing which target audiences we’ll reach, how much exposure we’ll gain, and how it will impact our event budget”.

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