Case Study

Salon SelectivesEvent Management

Salon Selectives underwent a launch and rebranding campaign for their hair care product line.   Echo Experiential Marketing was enlisted to manage their event presence at the Shecky’s Girls Night Out Boston,  a three-day experiential shopping event.   Echo was tasked with managing all aspects of the event from logistics, to staffing, to lead generation.

Event attendees interacted with the Salon Selectives brand via a mobile hair salon where they received personal attention from hair care experts, sampled the product on-site and received VIP treatment. Echo’s attention to detail and expertise in event management resulted in flawless execution throughout the three-day event.  They achieved their goals of driving 350 new leads each day, maximizing hits to the Salon Selectives website and driving coupon redemptions at point of sale

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Joe Barrett
Managing Director and CEO
Sandbox Studios

“Echo was able to create a concise and executable strategy for us to gain visibility for Sandbox’s services and elevate our industry image through event participation.  They worked with a targeted event organizer in our industry to build a panel where we were able to showcase our solutions side-by-side with our clients.  This format was ideal for reinforcing our credibility as a trusted partner and solution provider in front of an audience of potential clients.  We couldn’t have been happier with the results and the industry relationships we were able to forge as a result of Echo’s work”.

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